When a potential customer first interacts with any of your business tools, they should be guided through a never-ending funnel of segmentation, communication, and nurturing, ultimately leading them to become a lifelong customer.

Consider this: if I asked you about the number of leads you receive per month, the percentage of those leads that are converted, the sales channels that they came from, and their lifetime value, would you be able to provide the answers? When we set up your system, the answers to these questions will be easily accessible.



Organic ranking (SEO) is also critical to making your business more discoverable to potential customers. Do you understand the concept of backlinks? Do you keep your blog updated regularly? Is there plenty of descriptive text on each treatment page? Do you embed YouTube videos on your site? These small changes can have a significant impact on your search engine ranking.

Do you have an efficient email and SMS system in place that not only nurtures new customers but, more importantly, maintains a positive relationship with your existing client list? Your existing customer base is one of the most effective ways to generate repeat business and increase sales.

How satisfied are you with your current backend EMR/booking system? We understand that you've likely tried many of them and have found the booking experience to be critical in determining whether customers will book online or not. That's why Med Spa Monster has discovered a best-in-class system that we believe offers the best overall experience for your customers.

Is your social media presence strong enough to keep you top-of-mind for potential customers? If you're not posting regularly, people may not even know that you exist. Most customers will visit your social media pages before booking an appointment to get a preview of your work and brand.

Have you considered working with influencers in your area to help build brand awareness? While many people tend to have a negative view of influencer marketing, it's important to remember that the primary goal is not to drive direct sales and appointments, but rather to increase brand awareness. This, in turn, indirectly influences your sales. On average, a customer must see something seven times before they engage with or purchase it. Every time an influencer posts about your brand, that's one less time a potential customer needs to encounter your brand before they book with you.

The list of tools and strategies to improve your business could go on and on, but we hope this has sparked your interest rather than overwhelming you. Rest assured, regardless of where you currently stand, Med Spa Monster is ready and equipped to take your business to the next level. We'll examine your operations, metrics, develop a blueprint for success, and build a forever working engine for your business to constantly attract new customers.